5/9/2023 0 Comments Recordit startup![]() So, "The Mom Test, " as Rob actually explains, his three common errors that we make when we try to conduct user interviews, the first problem, the first mistake that we pretty much all make is we talk about our idea. And we think that by talking to people that love us and want to support us, we're actually extracting good or useful information about how we could adjust or improve our company but at its core, this is not the best way to get information. The name of the book comes after kind of the process in which probably I'll go through where we want to tell our parents about the company that we're working on. A lot of the advice that I'll present today is actually synthesized fantastically in this book actually written by a YC founder called, "The Mom Test." I want to provide today some tactical advice on how to plan your strategy for talking to users, as well as some questions and strategies that you can use to conduct your own user interviews at the beginning of your company. ![]() You need to code or build your product and talk to users. Talking to users is so critical that at the core of kind of YC's teachings, there are only two things that you must do in order to search your company. So, you do not have to hire someone like that to be the go-between. You want to make sure that the founders and the core members of your company are the ones who develop the skills for talking to users. I have people skills." And that is one of the things that you do not want to have happen at your company. There's a pretty classic scene from the movie "Office Space," where there's an individual who says, "I'm the person who is the go-between between engineers and users. If you're the engineer, if you're the developer, don't think that you can escape this process just because you're the person who's coding. So, take the time to learn how to do it well.Īll founders need to participate in this process as well. It is in your job description to talk to customers. But at the core, the best companies are the ones where the founders themselves maintain a direct connection to their users. They can hire salespeople, they can hire heads of product. They can outsource this research to other people in their company. Oftentimes, people think that, you know, they're the CEO or they're the CTO, they're the technical kind of product leads of the company. ![]() They maintained a direct connection because they need to extract information from their users at all different stages of running their company. The best founders maintain a direct connection to their users throughout the lifespan of their entire company. I am really excited to be here to talk about talking to users because this is one of the perennial things that you always hear about as one of the critical factors in starting a company. I actually started a company that went through Y Combinator back in 2011.
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